“To be creative, you need to have, or be trained in, the ability to carefully observe, notice, or attend to phenomena that pass your mind’s eye.”
— Kaufman & Gregoire
My Story
“Art without engineering is dreaming. Engineering without art is calculating”.
I’m a creative and engineer with an entrepreneurial spirit. Having a curious mind, I always wanted to evolve. Besides a successful career as a world-renowned dancer, I excelled in different areas of interest. At an early age, I found a unique relation between my passions: design, music, dance and tech. Utilizing the power in each vertical helped me understand things from a different perspective.
I started to develop my love for tech as my older brother had a stack of Coding for Dummies books from school. Being a Popping dancer (this is me dancing), which is a very robotic and illusional street dance style, I was very fascinated by technology and robots. As a 10 year old kid, I realized now that I could be creative through coding and designing websites too. Getting into digital creation was therefore my segue from traditional arts. Besides my first job as a dancer at 13, I started to sell websites to local stores, restaurants and non-profits early on. The pressure of needing to pay for myself at an early age started to develop an entrepreneurial trait, that helped mold me into into the person I am today.
The following years followed studies at the Royal Institute of Technology, engineering in computer science. By random chance, I was asked to help out with fashion photography for some of Sweden’s elite fashion bloggers during a period of time. That became a new passion that led to editorial work for a Scandinavian fashion magazine (CHIC Magazine) as well as work during Fashion Week in Stockholm, Paris and New York.
I dropped out of college in 2013, Royal Institute of Technology (B.Sc. Computer Science), as I was offered a role as a front-end developer at a CRM firm. With a foot in the industry I worked myself up and ended up as a consultant with an expertise in Visual Design, UX, UI, Creative Direction and Product Development. My free time was spent turning ideas into start-ups at a start-up incubator based in Stockholm.
Today, I am the co-founder and CPO of the media-tech start-up THXRD Inc, with our social media app for creatives called OZONE, alongside my partner and co-founder Quincy Jones III. I’m also looking to help companies design the products of tomorrow, and mentoring the future generation of designers all across the globe. With a strong sense for design as well as tech, I want to help bridge the gap between the two.